Identity and Digital Design
Branding, naming, logo, desktop and mobile design
The Establishment is a multimedia company run and funded by women that’s predicated on a simple, yet radical notion: the world is a better, more interesting place when everyone has a voice.
Empress Media needed to develop a name, brand, visual identity and digital experience for their groundbreaking publication, The Establishment. Using a brainstorming tool we call Design Taboo - we engaged the client in the co-creation of a name and aesthetic for a new media brand for women. Needless to say pink and purple went right out the door. Created with Sarah Sandman and Catherine Lewis. Read more about the process here.