Visual Aid Society provides branding and design services to change-makers, social impact organizations, nonprofits, advocacy groups and triple-bottom-line companies. We work with our clients to co-create meaningful experiences through print, web, social media and events that heighten engagement with supporters, funders, followers, customers and communities.





Jill Allyn Peterson
Creative Director

For over 10 years Jill has enjoyed bringing harmony, clarity and delight to initiatives that increase awareness, justice and education. Throughout a career in social impact, working with people who challenge the status quo has been her north star, whether they are clients with an international impact or hyperlocal change-makers innovating right in their own backyards.

Jill received her bachelor's degree in photography from the San Francisco Art Institute and her master's degree in Industrial Design from the Rhode Island School of Design. She is an alumna of the Goldman Sachs + Tory Burch 10K Small Businesses program, and she teaches graphic design, usability and photography at the City University of New York. She has been a visiting lecturer and critic at American University, Syracuse University, Harvard Graduate School of Education, and Arizona State University. Her favorite kind of meal is an Exquisite Course.



Molly Rose Kaufman
community organizing


Kelley Surun
architecture + design


Eddie Mendez
graphic design

Kirsten Nordine
web development


Renan Machado
graphic design

Sarah Sandman
graphic design + concept


Gregory Beson
product design + concept