Created for the Levi's Care to Air contest, LET’S HANG is a product idea + campaign that aims to change attitudes about air drying and provide a simple method for hang drying clothes in or outside the home.
We were excited to answer Levis' call for innovative solutions to reduce energy consumption by electric dryers with a communication design campaign.
We wanted to counter the notion that big energy challenges need big solutions (and even more products) by simply re-framing the idea: hang drying clothes is fun-with-friends! Not a drag or a chore. LET'S HANG invites viewers to copy our simple solution and join the movement.