VOTE for LET'S HANG in the Levi's CARE TO AIR Design Challenge here: http://bit.ly/bKKmg7 A project of Sarah Sandman and Jill Allyn Peterson to create a design solution that promotes air-drying over machine-drying: If it ain’t broke, don’t fix it! We don’t need to reinvent the wheel, but instead create a movement to re-adopt the use of simple clothesline and clothespins, which is a brilliant, sustainable way to dry clothes. LET’S HANG is a product and a campaign that changes attitudes about air drying and provides a simple method for hang drying clothes in or outside the home. By affixing screws to branches culled from fallen tree limbs, this solution is as sustainable as it gets. These small branches become “hooks” which can be installed in various places in the home. When it’s time to hang clothes, just tie some twine around the branches and you have a clothesline. When you are done, the line can be put away, and all that is left are decorative branch elements that have a minimal impact on your home environment, and the environment at large.
Created for the Levi's Care to Air contest, LET’S HANG is a product idea + campaign that aims to change attitudes about air drying and provide a simple method for hang drying clothes in or outside the home.
We were excited to answer Levis' call for innovative solutions to reduce energy consumption by electric dryers with a communication design campaign.
We wanted to counter the notion that big energy challenges need big solutions (and even more products) by simply re-framing the idea: hang drying clothes is fun-with-friends! Not a drag or a chore. LET'S HANG invites viewers to copy our simple solution and join the movement.