Branding and Identity
Social media visual design
A revolutionary new podcasting company needed branding as invigorating as its content.
WaitWhat is a first-of-its-kind content incubator that invests in, develops and nurtures original media properties until they achieve great scale. To communicate that bold vision, we trafficked in high saturation, chunky type and geometry that evokes a crossroads, a double take, a new intersection in the media landscape. Their first launch, Masters of Scale with Reid Hoffman, starts off on a great foot - with a 50-50 gender balance pledge for guests. Created with Sarah Sandman.