Here at PDA Studio we like to use something we call Design Taboo to help us move forward in defining and developing our projects. To play it, you come up with a list of 10 questions to which each person on the project has to give a one-word answer that they write at the top of a card. They then draw a line underneath that word and come up with 5 words that they think most people would use to describe that word. A deck of Design Taboo cards is thus created and shuffled, and the game begins.
Read MoreHeavy themes emerge from Design Taboo for branding